01 / North-Star Metrics
Strategic KPIs
5 metrics · target Q2 FY26
Monthly Recurring Revenue
▲ 9.2%
$1.84M
prev $1.69M · target $1.92M
Annual Run Rate
▲ 9.2%
$22.1M
MRR × 12
Net Revenue Retention
▲ 3pp
114%
benchmark 110% · best-in-class
Gross Churn (logo)
▲ 0.4pp
2.7%
threshold < 3% · monitor
LTV : CAC Ratio
healthy
4.1 : 1
payback 9.4 mo · target ≥ 3:1
02 / Revenue Trajectory
MRR vs. New / Expansion / Churn
Total MRR
New
Expansion
Churn
03 / MRR Movement
May → Jun Waterfall
Net change: +$155k
04 / Unit Economics
CAC · LTV · Payback by Channel
$1,840
Blended CAC
$7,540
LTV
9.4mo
Payback
05 / Retention
Cohort Revenue Retention
40%
130%
06 / Revenue Mix
By Plan Tier
07 / Top Accounts
Top 8 ARR Customers
| Account | ARR | Seats | NRR (TTM) | Health |
|---|
08 / Alerts & Anomalies
CRITICAL · Mid-market churn
Mid-market segment churn at 4.1%, +1.8pp vs. 30-day rolling mean (2σ).
Root cause: 3 SMB accounts downgraded in week 22.
WARN · CAC Payback
Paid channel payback rose to 13.2 mo (target < 12 mo).
Action: review Google Ads CPC efficiency & campaign mix.
POSITIVE · Enterprise expansion
Enterprise NRR hit 128%, driven by 4 seat-expansion deals.
Forecast: +$220k ARR commit in Q3.
